About Us
We are Kenya’s first women-led Sports consultancy built at the intersection of Sports Technology, Law and Management.
With diverse backgrounds and a shared passion, we founded 4246 to drive meaningful change across Africa’s sports ecosystem.
Our team brings together expertise in legal frameworks, digital innovation and strategic business development—offering a powerful, holistic approach to Sports consultancy. From advising Sports organizations on Governance and Compliance, to supporting Athletes with career and contract management, to providing Capacity building and Mentorship, we offer services that are both visionary and practical.
Our approach is holistic and client-focused, offering modern and cutting-edge solutions. We are eager to connect and collaborate with key stakeholders in the industry. Together, we can unlock new opportunities and achieve shared success!
Our Leadership
Diana Yonah
Chief Executive Officer
Charlotte Nyangeri
Director, Legal & Corporate Affairs
Aileen Mima
Chief Legal Officer
Our Values
Integrity
We uphold the highest standards of ethics, transparency and accountability in all our work. Trust is the foundation of every relationship we build — with athletes, clients and communities.
Innovation
We are forward-thinking and solution-driven, constantly seeking new ways to integrate technology and fresh ideas into sport. We believe innovation is instrumental in unlocking Africa’s sporting potential.
Equity & Inclusion
We champion diversity, gender equity and equal access in sport. As African women in leadership, we are committed to creating opportunities and platforms for underrepresented voices.
Impact
We are purpose-led. Our goal is not just to deliver services, but to leave a lasting, positive impact on the sports industry – from grassroots to global stages.
Excellence
We hold ourselves to world-class standards in everything we do – from strategy to execution. We believe African sport deserves nothing but the best!
Collaboration
We work hand-in-hand with our clients, partners and communities. Through shared vision and mutual respect, we build solutions that are sustainable and scalable.
Our Mission
To transform the African sports landscape by delivering cutting-edge, inclusive and strategic solutions that blend legal insight, technological innovation and world-class management—all rooted in local expertise and global standards.
Our Vision
To become a leading force in transforming the African sports landscape by championing the voices, expertise and leadership of African women.